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Advanced LinkedIn Strategies That Converts Views To Interviews

It’s frustrating isn’t it?

You can see recruiters are viewing your LinkedIn profile. But your phone and messages are empty.

So you wonder what is it about your profile that’s putting them off.

It’s time to spice up your profile with tips that most people aren’t aware of.

This post isn’t going to give you the same age old advice of “check your spelling” and “watch out for keywords”.

These strategies are going to get your profile to stand out, rank high, and get your inbox flooded with recruiter’s messaging you for an interview.

WARNING: These strategies require a little bit of courage and serious effort. Great things never came from comfort zones.

#1 Create an elevator pitch video of yourself

Before you freak out about adding a 30-second video of yourself, let me explain why this is important.

Firstly, very rarely do people do this. So your profile will stand out to the recruiter, as it shows you “think differently” – an admirable quality in any candidate.

Secondly, it showcases the most important skill of any candidate – communication skills.

Thirdly, it gives the reviewer first hand experience into your personality – the ultimate reason why a recruiter/manager would shortlist/hire you.

And you don’t have to be a great public speaker and you don’t need fancy equipment.

Use a teleprompter app like Video Teleprompter Premium and record yourself using your cell phone with that app. Type out what you want to say and upload to your app.

Boom!

Just like that, you don’t need to be afraid of the camera or what you’re going to say.

Once you have the 30-second video create a YouTube video.

Then update your LinkedIn profile by linking to that video.

#2 Upload Other Media Content

If you have a presentation that you’re proud of, add it.

If you have demo video you created, add it.

If you have a website you designed, add it.

Use every chance you get to showcase samples of your work to your reader, without violating confidentiality agreements with your former/current company.

This is marketing 101 – you’re giving your audience free samples before they invest in hiring you.

#3 Double check your profile pic

This is an easy one to fix. There are five rules to your profile picture.

  • Rule #1 Smile
  • Rule #2 Wear a professional outfit
  • Rule #3 Make sure you’re the only one in the photograph
  • Rule #4 Not too close, not too far. Head to chest
  • Rule #5 Remember Rule #1

Your photograph is the first thing a reader sees and will instantly trigger their first impressions of you.

Your photograph must portray someone who is easy to work with and likeable.

I’d strongly recommending investing in a professional photographer. You can re-use that pic in your new job’s HR profile pic!

#4 Check your LinkedIn Activity

When recruiters check out profiles, they want to see how passionate you are in your field.

If you activity stream is empty, it shows you’re not really engaged with your work.

If you love what you do, then continuous learning about your field should not feel like work.

Use content curating apps like Flipboard and Feedly and Google Alerts to read about your field, and share interesting content and provide your comments on them as well.

Liking other people’s posts is fine, but it’s not enough to impress a recruiter.

Anyone can hit a like button.

But not many go the extra mile to share content.

#5 Write articles on your own

If you want to take activity and passion to a whole new level, write your own articles.

This isn’t for everyone, and I know it will feel like a lot of work, especially if you don’t get instant gratification from it.

Like I said, if you love what you do, it won’t feel like work!

Rest assured, articles you write in LinkedIn are doing wonders for your profile and how recruiters perceive you.

Just like the video showcases your personality, your articles showcase your writing skills – a deadly combination that serves as proof to your claim in your resumé that you have “good communication skills”.

#6 Audit Your LinkedIn Profile

As a full time job seeker you need to be getting more profile views than ever.

The higher your profile ranks, the more likely it’s going to get found by recruiters.

Try doing a filtered people search for your target job title and target city and see who comes up. That’s what the recruiters are doing.

Those people are ranking higher than you for the following reasons:

  1. They have the right keywords in their skills/summary/headline than you
  2. They are a lot more active on LinkedIn than you
  3. They have an All-Star profile

If you want to audit your resumé to ensure it has the right keywords to be found, use JobScan to make that happen.

Want to be more active? Like articles, share articles, join LinkedIn groups. Make a daily habit of spending 20 minutes a day on LinkedIn. As a full time job seeker, what’s your excuse?

Google how to build an All-Star LinkedIn profile and follow the guidelines. It’s not hard and should take you no more than an hour to complete your profile.

#7 Get Recommendations

Why does Amazon take the trouble of getting product reviews?

Because they know that before you buy a product, the first thing you will do is check the reviews.

That’s what LinkedIn recommendations are for.

As a job seeker, your LinkedIn profile is a marketing tool, and the recommendations section serves as what marketers call “social proof”.

When you say you’re great at something, it’s called “bragging”.

When others say you’re great at something, it’s called a “compliment”.

Ask your peers for as many recommendations as possible. If you want to receive recommendations, you have to give them out as well.

#8 “-To Present”

Are you currently unemployed? If so, make sure you add an experience section that indicates you are unemployed and mark the dates from the date you were unemployed – To Present.

This way, LinkedIn algorithms will “think” you are currently employed and rank you higher.

But in your content, you will be stating what position you are looking for, what skills you have, and why you will be an asset to the organization.

As a general rule, stay away from cliche safe words like “results-oriented” and “hardworking”. Nobody cares about your claims.

They only care about facts! Stick to professional stories, skills, accomplishments and passions.

Don’t fret

Getting profile views is half the battle.

These advanced tips will convert those views to interview calls.

But before you go advanced, please make sure you got the basic right!

Read this article on the 7 most critical basic mistakes that most people make and correct them first!

If you’d like to mimic a LinkedIn profile that checks all these boxes, mimic my own LinkedIn profile here.

What LinkedIn questions do you have? Leave a note in the comments below!

Follow these tips and you’ll start to see a big shift in your LinkedIn presence and those interview calls will start rolling in.

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